How Peerless decides what gets listed

The short version

• Staff approve every listing. Creators submit. Only staff can approve or publish.
• AI tools are allowed. Listings must describe AI use that materially affects the experience.
• The AI-Native label is confirmed by staff. Creators can ask for it, but they can't give it to themselves.
• Spam, scams and stolen work are rejected. Games that break the rules later can be delisted.

Every listing is reviewed by staff

In Creator studio you can save a draft and submit it. You can't publish it yourself. Approving, requesting changes, publishing and delisting are staff actions in the review queue. If staff request changes, they have to write a note, and you see it in Studio.

Before you can submit, the listing needs a cover, a hero image, at least one screenshot, a title, a pitch, a description and a genre. It also needs a way to play: an HTTPS play link or an uploaded browser build that passed its checks.

Uploaded builds are scanned automatically before review, including a malware scan, and staff see the scan results. Updates to an uploaded build go through build review again. Review does not certify security, and there is no guaranteed approval date.

AI use is disclosed, not hidden

Peerless doesn't ban AI tools. The publishing page says you can "use your chosen tools, including AI-assisted workflows." The Content Policy asks for honesty: listings must "accurately describe features, pricing, content, AI use that materially affects the experience, and continuing charges or external accounts." It also says that "AI generation does not establish ownership or permission by itself," so you still need the rights to everything you ship.

AI-Native is a discovery label for games where AI is part of how the game plays. Creators can tick it when they submit. Staff confirm it during review, and only confirmed games appear on the AI-Native shelf and in the AI-native collection. If you edit the listing afterwards, the confirmation is cleared until staff review it again.

For how to write a disclosure players can use, see AI disclosure for games: Steam vs itch.io vs Peerless.

What gets rejected or delisted

The Content Policy lists what isn't allowed. These are the rules that matter most for new listings:

• Spam, scams, phishing, fabricated reviews and vote manipulation
• Listings that don't show real gameplay or that misdescribe features, pricing, content or AI use
• Pirated games, stolen assets and content you don't have permission to use
• Malware, hidden miners, malicious redirects, unauthorized tracking and attempts to evade scanning
• Mature themes, flashing effects or other material risks that the listing doesn't disclose

Depending on severity, Peerless may request edits, reject or delist a game, or restrict an account. Approval isn't permanent. The policy says that "a passed scan or prior approval does not exempt content from later review," and players can report a game from its page.

Why we review first

A filter that hides AI helps players avoid AI, but it treats a careful AI-assisted game the same as a mass-produced one. Reviewing each listing before it goes live lets us turn away spam and still list good games, however they were made. It's slower than instant publishing. We think that's the right trade for a store that wants players to trust what they find.

Frequently asked questions

Does Peerless accept games made with AI tools?

Yes. You can use any tools, including AI-assisted workflows. Listings must accurately describe AI use that materially affects the experience, and the same content, rights and review requirements apply to every game.

Does a person review every game on Peerless?

Yes. Creators can only submit a listing. Moving it to approved or published is a staff action in the review queue, and requested changes come back to the creator with a written note.

What does the AI-Native label mean on Peerless?

It means AI is part of how the game plays, not only how it was made. Creators can request the label, staff confirm it during review, and only confirmed games appear on the AI-Native shelf and collection. Editing the listing clears the confirmation until staff review it again.

How long does Peerless review take?

There is no guaranteed approval date. Studio shows any requested changes, and review does not certify a game's security.

Can I list a game that is hosted somewhere else?

Yes. A listing can use an HTTPS play link instead of an uploaded build. It still needs real artwork, screenshots and an accurate description, and it goes through the same staff review.